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The most important business lesson you’ll ever know…
Strong, steady cash flow can be accomplished by increasing revenue. If you’re like most business owners, you want more: more customers, more revenues, and more profits. The problem is, all 3 of...
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The Foundation for a Guaranteed Strong Marketing ROI
This month I’m helping you get a big return on every marketing dollar. I see business owners go to market without a strategy. They take an occasional ad in a trade journal, sponsor a little league...
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How to Create Your Unique Selling Proposition
Last week I wrote about why a Unique Selling Proposition is important as the foundation of your marketing strategy. You don’t want to spend money on marketing until you have your USP developed. After...
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How to Create a Sure-Fire Guarantee
This month I’m helping you get a big return on every marketing dollar you spend by creating an overall marketing strategy. In the 4 blogs preceding this one, you’ve determined your USP, identified...
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